Channeling our inner Baddie Winkle

Here at Uturn, we’re about all things vintage (duh!). We are constantly on the hunt for things that inspire us,surprise us and make us feel all warm and gooey inside. Enter one of our ultimate idols – Baddie Winkle. At 89 years of age, Baddie proves fashion is timeless and that you are never too old to express yo self’.  

Baddie Winkle, also known as Helen Van Winkle, is an 89-year-old great grandmother with over 5 million social followers. She breaks all stereotypes when it comes to style, generations and fashion trends.

“I don’t feel old. I have never felt old. I think you can dress any way you want to.”  Swoon.

The creation of Helen’s alter ego, “Baddie Winkle” and her exploration of fashion began as a coping mechanism after the death of her husband and son. Not only can fashion give you the power to express who you are, but its therapeutic. We are with ya Baddie.

Her fearless fashion and fun nature has caught the attention of fellow fashionistas, Miley Cyrus and Nicole Richie, along with a loyal following of fans who adore her. Although Baddie may look like your grandma she harnesses a sense of fashion and a personality that is truly enviable. Check her out for yourself here @baddiewinkle.

Feeling suddenly inspired? Shop the latest Baddie inspired look here.


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